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From research… to development 

Working hand in hand with R&D and Marketing teams, our experience in product development has grown through disruptive innovations, exciting industrial challenges, and successful collaborations.

For more than 20 years, we have been supporting innovation in various fields, with one sole ambition: to explore, dissect and build products and services of tomorrow.

Finding inspiration,

stepping out of the box

Finding inspiration,

stepping out of the box

S'inspirer,

sortir du cadre

Construire de solides

plateformes d’innovation

Tester des idées

jusqu’aux mix aboutis

S'inspirer,

sortir du cadre

Exploiter toutes les richesses

des études usages

& attitudes

Construire de solides

plateformes d’innovation

Tester des idées

jusqu’aux mix aboutis

From consumer knowledge… to customer experience 

POUR TITOONE

From consumer trends to user journeys, we unearth key insights for your global strategy and your future innovations. A job demanding both observation and definition that enriches knowledge of your customer culture.

Typologie 

et personae

Typologie 

et personae

Parcours

et satisfaction

Parcours

et satisfaction

Typologie 

et personae

Parcours

et satisfaction

Capture d’écran 2020-01-16 à 18.37.23.

Brand strategy and corporate identity 

Communication

Companies and brands increasingly face different yet often complementary positioning and communication challenges. From business plans to crisis communication, from brand values ​​to business pillars, we offer planning work adapted to today's challenges.

DNA et positionnement

de marque

DNA et positionnement

de marque

Identité et réputation 

d'entreprise

Identité et réputation 

d'entreprise

Communication

Communication

DNA et positionnement

de marque

Identité et réputation 

d'entreprise

Communication

We treat every communication issue (360°, below the line, print, TV, digital), with subtle, non-intrusive moderation techniques that enable us to capture respondents’ emotions.

Whatever the research, our belief is to always maintain real-life conditions. We are careful to preserve the genuineness of respondents, in order to capture the most spontaneous reactions possible.

Our experience of collaborating with communication agencies also allows us to set up heavy and demanding fieldwork with a lot of flexibility.

Consult us for:

Pre/Post-campaign ad testing: Animatics, billboards, Storyboards

 

Creative idea exploration: Based on a wide range of stimuli that can include film clips, images, materials, objects 

 

Promises and claims test: In creative and intuitive formats 

 

TV show pre-test: From script to first pilot shown in theatres

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1996 

création de Zed Marketing 

 

Aujourd’hui

une équipe bi-culturelle de 10 chercheurs

et experts marketing

16 pays couverts grâce à notre réseau de partenaires 

50% de notre chiffre d’affaires est réalisé à l’international 

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