From research… to development 

Working hand in hand with R&D and Marketing teams, our experience in product development has grown through disruptive innovations, exciting industrial challenges, and successful collaborations.

For more than 20 years, we have been supporting innovation in various fields, with one sole ambition: to explore, dissect and build products and services of tomorrow.

Making use of all the insights from usage & attitude research  

Building solid innovation platforms 

Testing… from ideas to finalised mixes

From consumer knowledge… to customer experience 


From consumer trends to user journeys, we unearth key insights for your global strategy and your future innovations. A job demanding both observation and definition that enriches knowledge of your customer culture.


and personae 


and satisfaction

The brand-customer relationship is a treasure that must be constantly enriched and preserved! 

We work on strengthening the brand/store-customer relationship through image and perception studies, but also by identifying new promotion mechanisms or developing loyalty programmes.

In addition, we have developed a specific methodology to investigate the customer’s experience (offline and online), so as to optimise the service and enhance the positive memorial trace.

Our whole approach is based on active listening, and includes a 360° read of all touchpoints between the customer and the brand.

Consult us for:

Loyalty programme: Test or co-creation of a loyalty programme

Voice of customers/prospects: Deep listening of customers' experience and satisfaction

Brand strategy and corporate identity 

Companies and brands increasingly face different yet often complementary positioning and communication challenges. From business plans to crisis communication, from brand values ​​to business pillars, we offer planning work adapted to today's challenges.

Brand DNA

and positioning 

Corporate identity

and reputation