From research… to development 

Working hand in hand with R&D and Marketing teams, our experience in product development has grown through disruptive innovations, exciting industrial challenges, and successful collaborations.

For more than 20 years, we have been supporting innovation in various fields, with one sole ambition: to explore, dissect and build products and services of tomorrow.


Making use of all the insights from usage & attitude research  

Building solid innovation platforms 

Testing… from ideas to finalised mixes

We are invested in feeding into and improving your innovation process and flow, from consumer insights and need states, to finalised concepts and innovation platforms.

All you need is a qualitative analysis and some co-creative sessions with both marketing and R&D teams, to define the best routes and roadmap, taking into consideration all tangible factors and constraints (industrial, equity, financial, market, competition).

Consult us for:

Creation of innovation platforms and clusters: Tools intended for marketing innovation and for R&D teams with clear specifications on levers to activate for the development of new concepts  

Concept-creativity workshops: Production of concepts (product story, technical specifications, pack brief)


Design-thinking workshops on customer experience: Prototyping  new user experience and activation tools (digital tools, in-store tools, relationship tools etc)

From consumer knowledge… to customer experience 

From consumer trends to user journeys, we unearth key insights for your global strategy and your future innovations. A job demanding both observation and definition that enriches knowledge of your customer culture.


and personae 


and satisfaction

Brand strategy and corporate identity 

Companies and brands increasingly face different yet often complementary positioning and communication challenges. From business plans to crisis communication, from brand values ​​to business pillars, we offer planning work adapted to today's challenges.

Brand DNA

and positioning 

Corporate identity

and reputation