From research… to development
Working hand in hand with R&D and Marketing teams, our experience in product development has grown through disruptive innovations, exciting industrial challenges, and successful collaborations.
For more than 20 years, we have been supporting innovation in various fields, with one sole ambition: to explore, dissect and build products and services of tomorrow.
From consumer knowledge… to customer experience
From consumer trends to user journeys, we unearth key insights for your global strategy and your future innovations. A job demanding both observation and definition that enriches knowledge of your customer culture.
Brand strategy and corporate identity
Companies and brands increasingly face different yet often complementary positioning and communication challenges. From business plans to crisis communication, from brand values to business pillars, we offer planning work adapted to today's challenges.
Brand DNA
and positioning
We work on the brand in all its forms, with multiple sources (consumer data, qualitative studies, internal audits, consultations with experts, vision workshops etc).
From this, we offer a detailed diagnosis and strategic directions to follow.
For a "health check-up" , or a customised "getting-back-into-shape" programme for your brand: consult us!
Consult us for:
DNA: Analysing the core values and identity of the brand
Brand platform and architecture: Created after the DNA work or vision workshops
Positioning: Creating the brand statement
Storytelling and Brand book: Creating content for internal use and for media agencies
1996
création de Zed Marketing
Aujourd’hui :
une équipe bi-culturelle de 10 chercheurs
et experts marketing
16 pays couverts grâce à notre réseau de partenaires
50% de notre chiffre d’affaires est réalisé à l’international