From research… to development 

Working hand in hand with R&D and Marketing teams, our experience in product development has grown through disruptive innovations, exciting industrial challenges, and successful collaborations.

For more than 20 years, we have been supporting innovation in various fields, with one sole ambition: to explore, dissect and build products and services of tomorrow.

Making use of all the insights from usage & attitude research  

Building solid innovation platforms 

Testing… from ideas to finalised mixes

From consumer knowledge… to customer experience 

From consumer trends to user journeys, we unearth key insights for your global strategy and your future innovations. A job demanding both observation and definition that enriches knowledge of your customer culture.


and personae 


and satisfaction

Brand strategy and corporate identity 


Companies and brands increasingly face different yet often complementary positioning and communication challenges. From business plans to crisis communication, from brand values ​​to business pillars, we offer planning work adapted to today's challenges.

Brand DNA

and positioning 

Corporate identity

and reputation


We work on the brand in all its forms, with multiple sources (consumer data, qualitative studies, internal audits, consultations with experts, vision workshops etc).

From this, we offer a detailed diagnosis and strategic directions to follow.

For a "health check-up" , or a customised "getting-back-into-shape" programme for your brand: consult us! 

Consult us for:

DNA: Analysing the core values and identity of the brand

Brand platform and architecture: Created after the DNA work or vision workshops

Positioning: Creating the brand statement 

Storytelling and Brand book: Creating content for internal use and for media agencies