From research… to development 

Working hand in hand with R&D and Marketing teams, our experience in product development has grown through disruptive innovations, exciting industrial challenges, and successful collaborations.

For more than 20 years, we have been supporting innovation in various fields, with one sole ambition: to explore, dissect and build products and services of tomorrow.


Making use of all the insights from usage & attitude research  

Building solid innovation platforms 

Testing… from ideas to finalised mixes

We explore and benchmark in order to feed our marketing thinking to identify the most relevant, prospective routes 

Come on board with us, for this immersive adventure 

Consult us for: 

Ethno Life: Lifestyles and aspirations

Ethno Work: Observation and audit of professional uses and unmet needs(tools, management) 

International Benchmarks: Following markets online to identify emerging trends, new launches and disruptive innovations 

Product Inspiration Safaris: Visiting new spots, stores, meeting with experts, product-tasting workshops etc.

From consumer knowledge… to customer experience 

From consumer trends to user journeys, we unearth key insights for your global strategy and your future innovations. A job demanding both observation and definition that enriches knowledge of your customer culture.


and personae 


and satisfaction

Brand strategy and corporate identity 

Companies and brands increasingly face different yet often complementary positioning and communication challenges. From business plans to crisis communication, from brand values ​​to business pillars, we offer planning work adapted to today's challenges.

Brand DNA

and positioning 

Corporate identity

and reputation