From research… to development
Working hand in hand with R&D and Marketing teams, our experience in product development has grown through disruptive innovations, exciting industrial challenges, and successful collaborations.
For more than 20 years, we have been supporting innovation in various fields, with one sole ambition: to explore, dissect and build products and services of tomorrow.
We explore and benchmark in order to feed our marketing thinking to identify the most relevant, prospective routes
Come on board with us, for this immersive adventure
Consult us for:
Ethno Life: Lifestyles and aspirations
Ethno Work: Observation and audit of professional uses and unmet needs(tools, management)
International Benchmarks: Following markets online to identify emerging trends, new launches and disruptive innovations
Product Inspiration Safaris: Visiting new spots, stores, meeting with experts, product-tasting workshops etc.
From consumer knowledge… to customer experience
From consumer trends to user journeys, we unearth key insights for your global strategy and your future innovations. A job demanding both observation and definition that enriches knowledge of your customer culture.
Brand strategy and corporate identity
Companies and brands increasingly face different yet often complementary positioning and communication challenges. From business plans to crisis communication, from brand values to business pillars, we offer planning work adapted to today's challenges.
1996
création de Zed Marketing
Aujourd’hui :
une équipe bi-culturelle de 10 chercheurs
et experts marketing
16 pays couverts grâce à notre réseau de partenaires
50% de notre chiffre d’affaires est réalisé à l’international