From research… to development
Working hand in hand with R&D and Marketing teams, our experience in product development has grown through disruptive innovations, exciting industrial challenges, and successful collaborations.
For more than 20 years, we have been supporting innovation in various fields, with one sole ambition: to explore, dissect and build products and services of tomorrow.
The objective of these tests is to identify the true potential of your propositions, without wearing down the consumers, that can become less discerning when presented with too many ideas.
Our assessment tools and methods are perfectly suited to the objectives of the tests. From an outline of a big idea to a very detailed concept, from packaging tests to full product mixes, we are careful about the methods we use to question consumers, in order to better observe their reactions and analyse the real potential of the idea.
Some of our studies are co-created in partnership with relevant experts per topic (ergonomists, hypno-sensorialists, chefs, influencers, bartenders...), that allows us to fully decipher the experience as a whole, but also to gain a deeper understanding of how the consumer experience and journey evolves.
Consult us for:
Concept labs: Identifying the potential of a selection of concepts, with rewriting between sessions
In-depth concept testing: In-depth assessment of a small number of finalised concepts
360° mix testing: Assessment of a complete product mix
Design and visual identity: Assessment of creative routes, semiology
Packaging Usability: Pack route testing – in home or in facility
Usability testing: Product trial in real-life conditions, digital experience testing
Cooking Labs: Cooking workshops to test culinary aids, ready meals, ingredients
Beauty Labs: Product usability testing in home, with feedback via an online platform
From consumer knowledge… to customer experience
From consumer trends to user journeys, we unearth key insights for your global strategy and your future innovations. A job demanding both observation and definition that enriches knowledge of your customer culture.
Brand strategy and corporate identity
Companies and brands increasingly face different yet often complementary positioning and communication challenges. From business plans to crisis communication, from brand values to business pillars, we offer planning work adapted to today's challenges.
création de Zed Marketing
une équipe bi-culturelle de 10 chercheurs
et experts marketing
16 pays couverts grâce à notre réseau de partenaires
50% de notre chiffre d’affaires est réalisé à l’international