From research… to development 

Working hand in hand with R&D and Marketing teams, our experience in product development has grown through disruptive innovations, exciting industrial challenges, and successful collaborations.

For more than 20 years, we have been supporting innovation in various fields, with one sole ambition: to explore, dissect and build products and services of tomorrow.


Making use of all the insights from usage & attitude research  

Building solid innovation platforms 

The objective of these tests is to identify the true potential of your propositions, without wearing down the consumers, that can become less discerning when presented with too many ideas.

Our assessment tools and methods are perfectly suited to the objectives of the tests. From an outline of a big idea to a very detailed concept, from packaging tests to full product mixes, we are careful about the methods we use to question consumers, in order to better observe their reactions and analyse the real potential of the idea.

Some of our studies are co-created in partnership with relevant experts per topic (ergonomists, hypno-sensorialists, chefs, influencers, bartenders...), that allows us to fully decipher the experience as a whole, but also to gain a deeper understanding of how the consumer experience and journey evolves. 

Consult us for:

Concept labs: Identifying the potential of a selection of concepts, with rewriting between sessions 

In-depth concept testing: In-depth assessment of a small number of finalised concepts 

360° mix testing: Assessment of a complete product mix

Design and visual identity: Assessment of creative routes, semiology

Packaging Usability: Pack route testing – in home or in facility

Usability testing: Product trial in real-life conditions, digital experience testing

Cooking Labs: Cooking workshops to test culinary aids, ready meals, ingredients  

Beauty Labs: Product usability testing in home, with feedback via an online platform

From consumer knowledge… to customer experience 

From consumer trends to user journeys, we unearth key insights for your global strategy and your future innovations. A job demanding both observation and definition that enriches knowledge of your customer culture.


and personae 


and satisfaction

Brand strategy and corporate identity 

Companies and brands increasingly face different yet often complementary positioning and communication challenges. From business plans to crisis communication, from brand values ​​to business pillars, we offer planning work adapted to today's challenges.

Brand DNA

and positioning 

Corporate identity

and reputation