The objective of these tests is to identify the true potential of your propositions, without wearing down the consumers, that can become less discerning when presented with too many ideas.

Our assessment tools and methods are perfectly suited to the objectives of the tests. From an outline of a big idea to a very detailed concept, from packaging tests to full product mixes, we are careful about the methods we use to question consumers, in order to better observe their reactions and analyse the real potential of the idea.

Some of our studies are co-created in partnership with relevant experts per topic (ergonomists, hypno-sensorialists, chefs, influencers, bartenders...), that allows us to fully decipher the experience as a whole, but also to gain a deeper understanding of how the consumer experience and journey evolves.