From research… to development 

Working hand in hand with R&D and Marketing teams, our experience in product development has grown through disruptive innovations, exciting industrial challenges, and successful collaborations.

For more than 20 years, we have been supporting innovation in various fields, with one sole ambition: to explore, dissect and build products and services of tomorrow.

Making use of all the insights from usage & attitude research  

Building solid innovation platforms 

Testing… from ideas to finalised mixes

From consumer knowledge… to customer experience 

From consumer trends to user journeys, we unearth key insights for your global strategy and your future innovations. A job demanding both observation and definition that enriches knowledge of your customer culture.


and personae 


and satisfaction

Brand strategy and corporate identity 


Companies and brands increasingly face different yet often complementary positioning and communication challenges. From business plans to crisis communication, from brand values ​​to business pillars, we offer planning work adapted to today's challenges.

Brand DNA

and positioning 

Corporate identity

and reputation


Brands and companies must look after their image in terms of ethics and sustainability as a specific tool in their business strategy, making the most of the trust that consumers will give them.

Our experience working with big companies as well as small businesses, and the increased wariness of consumers towards manufacturers, have naturally led us to work on CSR levers to enable new transition discourses.

Consult us for:

Change and transformation: Exploration of the new sustainable levers to raise awareness


Definition of the company’s values: Audits


Corporate identity: Audits and identity tests