From research… to development
Working hand in hand with R&D and Marketing teams, our experience in product development has grown through disruptive innovations, exciting industrial challenges, and successful collaborations.
For more than 20 years, we have been supporting innovation in various fields, with one sole ambition: to explore, dissect and build products and services of tomorrow.
Exploiter toutes les richesses
des études usages
& attitudes
Making use of all the insights from usage & attitude research
Our U&A studies cover various aspects that we use as a whole or individually, from automated habits to emotional relationships towards a given product, universe or category.
But in addition to understanding and dissecting the user’s relationship with a product or a service, we also bring special care in exploring expectations and needs that are covered or not, and that are useful to your innovation approach.
Consult us for:
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Ethno Use: Detailed exploration of usage and attitudes in a dedicated category
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Insightment: Generating insights and laddering needs
Shopping trips: Observing purchase behaviours in situ
From consumer knowledge… to customer experience
From consumer trends to user journeys, we unearth key insights for your global strategy and your future innovations. A job demanding both observation and definition that enriches knowledge of your customer culture.
Brand strategy and corporate identity
Companies and brands increasingly face different yet often complementary positioning and communication challenges. From business plans to crisis communication, from brand values ​​to business pillars, we offer planning work adapted to today's challenges.
1996
création de Zed Marketing
Aujourd’hui :
une équipe bi-culturelle de 10 chercheurs
et experts marketing
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16 pays couverts grâce à notre réseau de partenaires
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50% de notre chiffre d’affaires est réalisé à l’international