From research… to development 

Working hand in hand with R&D and Marketing teams, our experience in product development has grown through disruptive innovations, exciting industrial challenges, and successful collaborations.

For more than 20 years, we have been supporting innovation in various fields, with one sole ambition: to explore, dissect and build products and services of tomorrow.


Exploiter toutes les richesses

des études usages

& attitudes

Making use of all the insights from usage & attitude research  

Building solid innovation platforms 

Testing… from ideas to finalised mixes

Our U&A studies cover various aspects that we use as a whole or individually, from automated habits to emotional relationships towards a given product, universe or category.

But in addition to understanding and dissecting the user’s relationship with a product or a service, we also bring special care in exploring expectations and needs that are covered or not, and that are useful to your innovation approach.

Consult us for:

Ethno Use: Detailed exploration of usage and attitudes in a dedicated category

Insightment: Generating insights and laddering needs 


Shopping trips: Observing purchase behaviours in situ 

From consumer knowledge… to customer experience 

From consumer trends to user journeys, we unearth key insights for your global strategy and your future innovations. A job demanding both observation and definition that enriches knowledge of your customer culture.


and personae 


and satisfaction

Brand strategy and corporate identity 

Companies and brands increasingly face different yet often complementary positioning and communication challenges. From business plans to crisis communication, from brand values ​​to business pillars, we offer planning work adapted to today's challenges.

Brand DNA

and positioning 

Corporate identity

and reputation